
How to Attract the Clients & Work of Your Dreams (For Photographers)
When you first started your photography business, you were probably a lot like me — AKA, just so excited and so ready to photograph everyone that
So, I have a pretty important question for you today, and here it is:
Do you see yourself as a guide and an expert in your field?
Hopefully, you answered that with a resounding “heck, yes” — because you deserve that so much. As a photographer, you have this really unique responsibility to tell stories AND to reframe everything from their feelings around getting their photos taken to the things they can do with the stories you help them tell.
It’s the best.
And, a big part of that guidance and expertise you’re looking to encompass includes the need to educate your clients. Your clients trust you enough to work with you, and that means, in itself, that they’re willing to learn from you! All you need to do is to unlock the best ways to do it. You in?
Wait… educate clients? Explain, plz.
Okay, so if you read the term “educate clients” and raised your eyebrows a little, no worries. Educating your clients really sounds more serious than it really is — and you don’t need to be a teacher or a preacher when it comes to the people that are paying you for a service. However, you CAN educate your clients on things that will genuinely benefit and understand their experiences, you CAN share helpful content and information with them that will elevate their lives, and you CAN teach them in valuable ways that aren’t going to make you (or them) feel weird. Plus, making your clients feel like they’ve learned something from you is a really excellent way to communicate your own value, which is priceless in itself.
My go-to methods for client education
When you’re running a personal branding photography business or a family photography business or something totally different, there are a couple of methods I think work really well for client education. Whether it’s creating really excellent and consistent content or it’s starting a value-packed email list, these are some of my go-to methods over here at Art of Her.
Now, here’s a quick reminder that I want to leave you with: your clients chose to work with you because you are nexxxxxt-level good at what you do. You inspired them to choose you (out of every other photographer out there), and it’s imperative that you trust and believe in yourself enough to educate and share valuable content with them. Your audience believes in you, so believe in yourself. I promise, it really does make all of the difference.
When you first started your photography business, you were probably a lot like me — AKA, just so excited and so ready to photograph everyone that
When you really think about it, there are a few huge things that separate really excellent brands from really so-so ones — and one of
A Woman’s guide to Camera bags for women (2022) This is a post I have been dying to create for years. There is a
So, we can probably all agree on one thing: being an entrepreneur is a huge mind trip, full of all the highs and allllll the
So, let’s be real: being an entrepreneur has got to be the world’s most rewarding career… ever. But, at the same time, being an entrepreneur
Social curator Have you ever decided to up your ante and start showing up for your business on social media only to realize that an