As a photographer, there are few things as gratifying — and as important — as finding clients that you value and that value you. After all, photography is a big service to invest in… and the right clients will value you before they invest with you. Always.
However, most of us have worked with clients in the past who didn’t value us.
(And, if you haven’t worked with a client like this before, it’s likely coming.)
And, here’s the truth: that’s life. Sometimes you will work with the wrong clients as a photographer, and it can be a huge lesson learner and teacher in your business. However, there are a few ways that you can avoid working with the wrong people — and the #1 tip I have for doing this is by working with clients that value you and value your work.
Are you curious about how on earth you can ensure that your clients value you and your work? You guys know me… I have you covered.
Let’s dive in.
The importance of clients who value your work
First, I want to start by underlining why on earth it’s so important to focus on clients that really, truly value you. To put it simply, you deserve it. You deserve clients that find you valuable and special and incredible — and you owe it to yourself to not accept anything less. It’s the truth. Plus, there’s nothing quite as wonderful and incredible as a really great client. They trust your expertise, they take the entire experience seriously, and they believe that you’re the right one for them.
When you work with clients who don’t value you and don’t value your work, it’s easy to get caught in situations that don’t benefit either party — and it’s also a great way to feel really dehumanized and unimportant as a photographer and as a person. I like to explain to my students and my fellow photographers that we all got into photography because we LOVE what we do, and we know we’re good at it. By working with people who don’t love what we do, who don’t understand the importance, and who don’t think we’re good, we’re doing ourselves a disservice. It’s why it’s *so* incredibly important that we all work with clients who light up the best in us… because, that way, we can light up the best in them.
3 Ways to Find Photography Clients That Value Your Work
I am a big believer that there are a few things you can do to only attract clients who value you — and those things are some of the most important things you can do in your business as a whole.
If you can continually implement these practices in your business, I promise that you’ll rarely, if ever, find clients that don’t value you — and, if you do, you’ll know how to adjust and move forward.
- Make your value so obvious it can’t be denied.
The first way to make sure your clients see your value is to make your value incredibly obvious with every single thing you share. I’m a big fan of constantly providing value to my audience, and I think it’s made all of the difference in the clientele I’ve attracted over the years! Focus on posting info-packed social media posts, creating a blog content strategy full of value for fellow photographers or future clients, and driving home why people should work with you every chance you get!
By really working to share things that underline your value, you’ll be able to immediately make your rockstar factor clear. And, when your rockstar factor is immediately clear, it will encourage the right kind of people to inquire about booking with you! (Psst… show potential clients that past clients have found you valuable by sharing their testimonials whenever and wherever you can!)
- Vet your clients.
Next, implement practices that allow you to weed out the clients that might not find you valuable in the first place. I’m a big fan of really strategic contact boxes for this (think: asking questions that leave room for budget expectations, clarifying questions, and communication).
And, at the same time, write website copy and build a website design that reminds your potential clients why they should book with you. That lets your website vet clients in itself, and can save you countless time digging through clients that simply aren’t the right fit.
- Trust your gut.
Lastly, trust your intuition. If you’re on a clarity call or a discovery call with a potential client and you feel like they won’t value you and your work, *trust. that.* Your gut almost always knows what’s great for you and what’s not… and when you get really in tune with that gut feeling of yours, you’ll be able to make the right decisions for you and for your business.
The most important thing I can remind you is that you ARE so, so valuable. Your work is wonderful, and incredible, and *needed* by the right people. Don’t be afraid to say “no” to the people who don’t value you… because I can absolutely promise you that the right clients — the ones who value you strongly — will come, and they will change your entire life.
If you’re starting to build a clientele as a new personal branding photographer or wondering how to attract new clients that value you and your work, my new course, Personal Branding Breakthrough, is the perfect fit for you. It’s the most comprehensive course of its kind for personal branding photographers, covering everything from client acquisition and business systems to shooting advice and soooooo much more. I’d absolutely love to have you!