Your Step-by-Step Guide to Specializing in Personal Branding Photography

t’s no secret that I love (like really, really love) personal branding photography and everything to do with it. It’s radically transformed what I do with my own business and life, and I wouldn’t change it for the dang world.

And I want to help everyone who wants to be a personal branding photographer be one, too. There’s room for all of us, you know?!

But, there aren’t a huge amount of resources around becoming a personal branding photographer — after all, it’s a relatively new area of photography when you start to think about it… and most photographers tend to think that adding personal branding as a service is enough.

However, I wholeheartedly disagree with this. In fact, I think specializing in personal branding photography — just like you’d specialize in weddings, or senior portraits, or pets — is key to reaching true-blue success as a photographer. It shows that you’re consistent, that you’re really excellent at what you do, and that you trust in your skill.

But, wait… I don’t want to *just* be a personal branding photographer!

Now, I know (trust me) that there’s tons and tons of resistance to the idea of specializing in something you’re not already doing — especially if you love what you’re currently specializing in! So, here’s the good news: you 100% do not have to stop doing the things you’re passionate about and successful in. 

(Not even close. I actually still do senior portraits sometimes, because I think they’re super fun!)

However, you should create an alternate specialization. See, when people are looking for a service (think: personal branding photography), they’re going to be a lot more likely to trust and book with a personal branding photographer over a wedding and pet photographer who also seems to dabble in personal branding.

It’s just the way people think, you know?!

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4 Steps to Specializing in Personal Branding Photography

Alright, so you’re ready to start a new income stream and specialization with personal branding photography, right? Here’s how to do it the right way (even if you’re still shooting other things, too):

  1. Decide on your focus.

Personal branding photography has tons of white space, and it’s up to you to decide which one you want to fill! For instance, I focus on shooting female entrepreneurs and creatives — while you might decide you’re super passionate about photographing artists, or medical professionals, or something completely different. Either way, choose a niche (or a few) that makes you excited to photograph — and you’ll be able to actually reach that group of people instead of casting a wide net and seeing what sticks.

  1. Create a personal branding-focused website.

Now, here’s what I find *so* important as a personal branding photographer: creating a website centered solely around your personal branding offer, even if you already have a website for, say, your senior clients or your portrait bookings. By separating the two, you can put your all into your personal branding business as you start to grow it and flesh it out. Plus, you can be sure you’re reaching the right clients (AKA, the ones you really and truly *want* to focus on).

  1. Highlight your value prop.

Once you’ve really honed in on the people you want to photograph and built out a website to grab them, your job is to tell people you’re so incredibly good, and why they should hire. Essentially, you need a value proposition — and then you need to highlight it on everything, from your website to your social media to everything in between. 

Wondering how to land on your value proposition? Brainstorm, brainstorm, brainstorm. What lights you up about what you do? How do you want to make people feel? What have past clients said about your work? What about you do you want to highlight to potential clients? You’ve got this.

  1. Get goin’!

Okay, friends… you’ve freakin’ done it! You have the site, you know who you want to reach, and you have a mission that you’re super, super excited about and proud of. Now it’s time to get those clients and start building that business of yours like I absolutely know you can do. 

First up, I want you to share your new service everywhere (like, everywhere, everywhere). From your social media profiles to your email list to your mom’s bridge club, share it everywhere. You’ll be shocked at the amount of people who likely didn’t even know personal branding existed — and then decide they need it. Then, as time goes on, you can start building a portfolio that makes you proud and excited.

See, it’s not as hard as it might have seemed at first, huh? 🥰 By specializing in personal branding (even if it’s not the only thing you’re specializing in), you can really and truly give the different angles of your business different wings to fly on… and let them take off.

If you’re ready to launch a personal branding photography business that feels good, helps you grow, and rakes in the profit, check out my free workshop, 5 Keys to a Thriving Personal Branding Photography Business . I’ll teach you all you need to know (and then some) about being the best one you can be.

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