
4 Best Marketing Tips in 2022
So, let’s be real: being an entrepreneur has got to be the world’s most rewarding career… ever. But, at the same time, being an entrepreneur
I specialize in gray coverage and natural looking, dimensional color. I’m all about collaborating with my clients to create beautiful, approachable hair- the kind you can make sexy on date night yet appropriate for your Monday morning Zoom meeting
After nearly a decade in a large, busy salon I didn’t fit in anymore. I wanted to spend less time worrying about how many clients I could pack into my schedule & more time connecting with the people in my chair. I envisioned a cozy, inviting environment where all my guests’ comforts were in reach, with minimum foot traffic & distractions… I wanted to create a “Cheers” for hair. In 2015 I opened BOURBON, a tiny, unpretentiousness salon where I could focus on each guest’s unique needs.
I believe beauty is about self care, not being part of a scene. I want to create a salon experience that focuses on boosting self confidence.
Create a support team! You can’t be good at everything to do it all. Focus on what you do best and feeds your entrepreneurial soul… find others to do the rest!
My biggest challenge prior to my photoshoot with Jess was finding images for my social media and website that felt and looked professional, yet felt approachable and real. I felt like I was wasting a lot of time trying to make stock images work and that potential new clients couldn’t get a feel for my business or my personality.
After my photoshoot, I was able to build a pretty sweet website! Seriously, I had images that really spoke to new clients and gave them an idea of my salon and who I was before they ever stepped through my door. If you want customers to understand who you are and to connect with you, get off the fence and book your shoot!
Connect with Michelle through Instagram at her handle @bourbonbrunnete or her website http://bourbonsalon.com
If you’d like to start planning your personal brand photoshoot, grab our shot list.
So, let’s be real: being an entrepreneur has got to be the world’s most rewarding career… ever. But, at the same time, being an entrepreneur
Social curator Have you ever decided to up your ante and start showing up for your business on social media only to realize that
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The Firm Medspa was founded by Julie King in order to bring cutting-edge treatments to Colorado that typically launch first in major cities like NY
As a photographer, there are few things as important as pricing while you try to grow your business. After all, the prices you charge determine