Personal Branding Photography
Personal Branding photography Could have your ideal clients falling in love with your brand.
Creating a presence that helps you stand out is possible when you know how to position yourself.
Let’s get clear on how to capture you authentically while positioning you as a professional leader in your field over time. Your personal branding photography should be just as unique as your business. No two photoshoots look quite the same because we design everything based on who you are, and your ideal clients. These sessions are more than a simple headshot session.
You deserve to show up and be Seen. right now, as you are.
Could it be fear?
That’s stopping you from growing your business?
You feel like a boss in your business (because you are), but the thought of stepping in front of a camera is quite frankly the last thing you want to do. Like ever. Girlfriend, I get it. It feels incredibly vulnerable to pose for pictures. All kinds of insecurities about your looks and awkwardness come up when you even think about it. This is why I put a special emphasis on helping you feel prepared, and comfortable during your shoot. I feel that it’s my gift to show camera-shy women that they are great in pictures.
So, What is a branding shoot like?
First off, It's way more fun than most people think
On the day of the photoshoot, I’ll coach you with minute to minute posing, and give you tips so you know exactly what to do in your images. I’m a very hands on photographer and believe in the power of helping you pose. In our consultation before the photoshoot session, I’ll guide you to the perfect location, how to use props, brand style, outfits, jewelry, makeup, hairstyles, and even fingernail polish so you arrive fully prepared for your pictures and don’t have to search on your own.
After our session together, I take what I know about how you’re marketing your business to help you choose the photographs that are going to position you as a leader in your field, help you connect with dedicated, dream customers, and set you up for exponential growth. We are using photography as a marketing tool to connect you with people and save you time. You only get one chance to create that first impression online so let’s make sure it’s a good one.
Your images are a way for you to show anything from your personal style, your morning routine, the process you go through with each client, and an opportunity to show that you’re an authority on your business. Your photographs not only change the look, but the entire experience your clients have when landing on your website. It can be such a powerful tool to position business owners and entrepreneurs.
Business owners can also use their images to build relationships and create impact through story. Content marketing is simple when you receive the images you need. My goal is to make finding the right assets simple and powerful so that people remember you and your business.
What is personal branding photography?
You Keep Hearing People Throwing The Phrase Around, And It’s About Time That Someone Breaks It Down For You. For Those Not Familiar With The Lingo, It’s Photography For Your Personal Brand, And Spoiler Alert Much More powerful Than A Head Shot.
What is personal branding?
A Brand: is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association)
A Personal Brand: is a culmination of ideas, values, skills, personality and feelings associated with a person.
Brand Examples: Nike, Starbucks, McDonalds, Gucci
Personal Branding Examples: Oprah, Joanna Gaines, Marie Forleo, Amy Porterfield, Bill Nye, Elon Musk, Gary Vaynerchuk, Neil Patel, Steve Jobs.
I bet reading each of those names made you feel something whether it was Gucci or Oprah. We all have a collection of feelings associated with the names on this list.
Why is Personal Branding Photography Important?
Big Businesses Pour Money And Effort Into Creating A Brand For People To Fall In Love And Relate With. Something Memorable. Something Unique To Their Clients.
You Don’t Have To Do That With A Personal Brand. Simply By Being Yourself, You Already Authentically Exist And Are As Unique As They Come. You Are Memorable, You Are Capable Of Standing Out From The Crowd Because There Is No One Else Like You. That’s Why We Make Your Photography Personal.
And Here’s The Best Part, When You Are Passionate About The Work You Do And The Audience You Have, You Are Naturally Relatable To The People You Want To Work With.
As Small Business Owner You Are In The Perfect Position To Become The Face Of Your Business Through Your Photography. To Humanize The Products Or Services You Sell Using A Photo.
Perks of marketing with a personal brand photography session:
Be Able To Set Yourself Apart From The Competition
Build An Audience That Connects With You (Your Personal Branding)
Allows You To Have Meaningful Human Interactions With Your Potential Leads
Be Able To Build Trust And Credibility
Increased Engagement On Social Media Platforms And Posts
Opportunities For More Powerful Content
Make Sure You’re Creating Incredible And Memorable First Impressions.
Ultimately Be Top Of Mind When People Want To Spend Money Because They Trust You.
Position Yourself As The Authority To Remove Doubt When Customers Make An Investment With You.
How can images help my business?
People say that content is king. Well, personal branding photography is the icing on top when it comes to creating. Studies show that adding a photo to words, ads or your website Increases Click Through Rates By 42%. Your viewers are more likely to stop their facebook Or instagram scroll when they see images included. That’s not taking the quality of the images into consideration.
If you want to be seen in 2020, you need to be utilizing images everywhere. That’s why custom pictures show the experience to your leads whether you want to come off as a fun personality in your images, or a laced up professional. You could improve all points of contact with your website photographs email signature, landing pages, an ad, marketing materials or a new landing page with one photography session.
How do we plan a session?
I make sure that each of my photography clients considers where they really need images in a brand strategy session after answering a few targeted questions about their business and marketing goals. I use my marketing expertise to make recommendations on brand styling, props and wardrobe that will most serve your marketing efforts. Business photography should serve your business, and as a brand photographer, I work to make sure you’ve got a strategy to work with.
What would we Shoot?
Planning a personal branding photo shoot for business owners starts with a questionnaire that helps to get clear on your story. To ensure that all of your personal brand photography works for you in a way that resonates with your viewers. Of course, if it’s capturing your products or service, tools of the trade, meetings, workshops, your family we want to ensure that it fits within your strategy each time.
You may want to bring props that will allow you to tell a story or share professional photography easily. We want you to have months worth of magazine worthy images full of your company’s stories. Your portraits should feature details that help to breathe life into your business and website. We have a planning meeting where we discuss potential ideas for your sessions. If those ideas resonate with you, we start talking about styling tips, and props that will give a visual boost to your personal brand photography.
For personal branding photography to start working for your small business, you’ve got to do the planning work in advance and find the right photographer. Find someone that will show you the process so that it’s easy to capture the right image for your business. If you plan each image with the ideal clients you have for your business, and your branding then your sessions will also be successful.
If you’re just getting started and have no idea how to use the pictures or what pictures you need, I’ve got you. I have a plan for capturing a variety of images that may come up in the future as well as just capturing images of you looking like the expert.
Where do you offer photoshoots?
I’ve travelled for photoshoots in Charleston, New Orleans, San Francisco California, Guatamala, Dallas and also Fort Worth Texas, and would love to schedule shoots in London, New York City, Miami, Los Angeles, Las Vegas, Nashville, Chicago, Houston, Philadelphia, Manhattan, Portland, Detroit, Boston, Seattle, Atlanta, Washington D.C., Austin, Phoenix, Hawaii, Costa Rica, Turkey, and also Paris. Please contact me for travel information to find out more.
Commercial Use of the Pictures
Once you order images, you are the owner of a commercial use release. I differ from lots of photographers and photography services. I don’t request use credit for your branding photoshoot unless the image is published outside of your assets. The goal is to create conversions for small business owners, not me. After you order your favorites, I allow you to edit, add light, color, text, or filters to match your branding and marketing. The only restriction is that you cannot give the images or sell them to other businesses. My business owners have used the images they receive on book covers, billboards, on buildings, press releases and their business page.
Is a personal branding session right for me?
If you’re a business owner, or side hustler and know it’s time to take things in your business to another level, yes. High quality images communicate value and help real people and potential clients fall in love with you and your business. With this investment, we will make your photography personal to you.
My hope as the photographer and founder behind Art of Her is to walk you through this experience so that you are comfortable showing up in images. I want women that have been taught to humble and quiet to see that they can have impact when they are ready to share their gift with the world. The gift of who they are, and to also stop being held back by the fear of showing up