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Can I tell you what I've never once done in a sale Can I tell you what I've never once done in a sales call? Convinced someone. 😅The photographers who come to me are so nervous about "the pitch." Like there's a script they haven't memorized yet. But here's the thing: business owners already see personal branding working every single day (even if they don't know the term). They don't need education. They need a conversation where they get to say out loud what their marketing is missing.That's why those two questions work better than any talking points ever will. When someone names the gap themselves, your package stops being a pitch. It becomes help they just asked for.And truly, even the conversations that don't turn into bookings are worth it. You're learning how real business owners market, one chat at a time.Try it this week. Ask one business owner about their business, then ask what they're doing for marketing. That's it. No agenda, just curiosity.As long as your personal brand package includes marketing images, you've got what they need.Save this for your next conversation with a business owner. 📌...#personalbrandphotographer #brandphotographer #photographybusiness #photographytips #photographyeducation
Photographers, mark it. If your leads have gone qu Photographers, mark it. If your leads have gone quiet the past few weeks (months?), nothing is wrong with you or your business.Here's the pattern I've watched for over a decade: our clients book photos when their lives reset. Kids go back to school, summer is over, routines snap into place, and suddenly every business owner is thinking about their marketing again. The inbox wakes up almost overnight. Then it dips again around Christmas, and January 1st brings the "new year, new brand" wave, like clockwork.The mechanism is simple: people invest in how they show up when they're in planning mode, and planning mode follows the calendar, not your talent.So instead of panic-discounting into a quiet market, use these next couple of weeks to get spike-ready: refresh your portfolio, update your site, and line up your follow-ups so you're the first photographer they see when they come looking.Oh, and share this with any photographers you know that might be panicking right now. #Photographermarketing #Photographybusiness #headshotphotographer #personalbrandphotographer
Stop being the best-kept secret. Seriously, you ar Stop being the best-kept secret. Seriously, you are your highest-leverage marketing asset.Here’s what’s happening in marketing right now: the biggest brands on the planet are paying real money for something they can’t produce themselves. A human face. They hire creators to talk to camera because audiences stopped trusting logos and polished campaigns a long time ago. Entire budgets exist to borrow what you already own for free.And AI has made this even more important. When anyone can generate endless content, the one thing that can’t be faked at scale is a real person actually standing behind the work. I’m not saying you have to churn out talking-head yap videos. But being visibly the person behind your business (your story, your opinions, your face) is the best marketing asset you’ve got.So if you’ve been treating your personal brand like a nice-to-have, flip it: it’s the power-up, and you’re the only one who can do it.One move this week: pick the place your clients are actively looking for what you offer (your website, your pinned post, your about page) and make sure YOU are visibly there. Not just the work. The person behind it. 🤍#personalbranding #personalbrandphotographer #womenentrepreneur #marketingtips
Can I share something a new client told me? (Keepi Can I share something a new client told me? (Keeping her anonymous, because she's lovely and honestly, so is her first photographer.)She'd already invested in a personal brand shoot with someone else. The photos were beautiful. And she couldn't use them.Every image was the same tight crop. No room for a headline on her website. No horizontal for her banner. So little variety that her feed would've looked like one photo posted thirty times.Here's the mechanism: personal branding isn't a style. It's a photographer creating marketing assets. Website hero, launch graphics, about page, months of content. Every image has a destination, and the destination decides the crop, the spacing, and the variety BEFORE you shoot.Photographers: this week, ask your next client "where will these photos actually live?" and shoot to that answer. It's the whole difference between a gallery she thinks looks pretty and a gallery she uses.And if you want my shot list so nothing gets missed? Comment SHOT LIST and I'll DM it to you 🤍#personalbrandphotographer #personalbrandphotography #photographybusiness #photographereducation
Can I tell you the most uncomfortable thing I ever Can I tell you the most uncomfortable thing I ever noticed about my own business?I spent all day telling clients their face was their most powerful marketing tool. And I meant it! Then I’d go home and post... a client. A camera flatlay. Anything but me.Here’s the thing: you don’t need convincing that this works. You’ve watched it work for your clients a hundred times. Faces build trust, stories get remembered, and the photographer who shows up as a person gets the inquiry. So here’s the assignment (mine too, forever): one post this week with your face in it. Not a masterpiece. Just proof you exist. So you get remembered when the time comes.#photographybusiness #marketingforphotographers #photographereducation
Can I tell you what my feed was missing for way to Can I tell you what my feed was missing for way too long? ME. And social proof showing the benefit of working with me.I posted a lot of pretty images, or a highlight from a shoot, but when everyone is inundated with pictures and videos all day long, that simply doesn’t cut it.People are more likely to book when you can show them two things. The benefit of working with you, and the person behind the lens.So this is the swap. Instead of posting one pretty shot from a session, post more of what you can do...show the results. And if you're telling everyone that showing up online grows their business, you've got to start showing your face too (because it really does work).Your next post: pull ONE client and show the before-and-after their new photos created, plus a behind-the-scenes of the two of you shooting it.If you want a guide showing you more of what to shoot at your personal brand sessions, comment SHOT LIST and I'll send it over 📸#personalbrandphotographer #photographyeducation #photographymarketing #brandphotography #marketingforphotographers #growyourphotographybusiness #personalbrandingphotography
Something I’ve been thinking about a lot lately: h Something I’ve been thinking about a lot lately: how much Instagram has changed.A few years ago, great headshots and brand photos were enough to build your presence. Now? Reels dominate the platform.The numbers tell the story: Reels get 2.25x more reach than static photos and users spend 50% of their time on Instagram watching them.That doesn’t mean professional photos aren’t essential anymore (they absolutely are). But if you’re investing in your personal brand and showing up on Instagram, video is becoming just as important.Which is why I’ve started offering video content alongside traditional brand photography sessions.Not because everyone needs it, but because the clients who are serious about their online presence deserve to know it’s an option.Just something to think about if you’re planning your content strategy for this year.📍 Dallas-Fort Worth 💼 Personal Brand Photography#PersonalBrandPhotography #HeadshotPhotographer #DallasPhotographer #DFWSmallBusiness
Getting ready for a team photoshoot? Save these ti Getting ready for a team photoshoot? Save these tips to help it go smoothly (And add some fun!). #personalbrandphotographer #personalbrandphotography #photographer #photographers #photographytips #photographybusiness #businesscoach #photographerlife
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