
4 Best Marketing Tips in 2022
So, let’s be real: being an entrepreneur has got to be the world’s most rewarding career… ever. But, at the same time, being an entrepreneur
So much of booking new clients and scaling your business as a personal branding photographer comes from one thing, and one thing alone: getting people really excited about and connected to your work.
It makes sense when you think about it, huh? Certain people are drawn to certain styles of photography, and your ideal clients will be pulled to the way YOU do things. They’ll love your editing style, your poses, your vibe, and the stories you tell in your photos — because they want you to tell their stories, too!
The only way to get there, though? By creating a personal branding portfolio that actually showcases your work so new clients can find you. There are really few things as important as portfolios for photographers — and, if you do them the right way, you can start to excite and engage a whole new round of people who want to work with you.
Here’s what you need to know about absolutely killing it with your personal branding portfolio:
Why you need a personal branding portfolio
First off, if you’re wondering WHY the heck you need a personal branding portfolio, let me tell ya:
Personal branding photography is unique in itself, and — like all photography — its unique to each person, too. By creating a personal branding portfolio, you’ll be able to actually show how your vision comes to life. More importantly, your future and potential clients will be able to picture themselves inside that vision… and that’s absolutely essential.
Having a personal branding portfolio also lets you house all of your favorite work in one place, gives people insight into what makes your business different, and helps you build your network. By having a personal branding portfolio that you can point people directly towards, you’ve created a lead-generating machine. It’s that simple.
6 Tips for Creating a Next Level Personal Branding Portfolio
Here’s the thing: you don’t need to create this massive, complicated, expensive custom website to house your personal branding portfolio. Great work stands for itself, and your personal branding portfolio is the same way. By following a couple of smart guidelines, you can easily create a portfolio that attracts the right attention and positions you as the expert you are. Here’s what you need to know:
Trust me, friend — I know that running a personal branding photography business involves a lot of moving parts (like… all the time). From client outreach all the way to editing photos, there’s a lot to keep up with. But, your personal branding portfolio doesn’t have to be a stressor! Instead, let it make your business easier. I promise it’s possible — like, really, really promise.
If you’re ready to start building out your own personal branding portfolio, I have you covered here with this free download that tells you the 10 things you *need* to start building a killer portfolio. Swipe it here!
So, let’s be real: being an entrepreneur has got to be the world’s most rewarding career… ever. But, at the same time, being an entrepreneur
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