
How to Attract the Clients & Work of Your Dreams (For Photographers)
When you first started your photography business, you were probably a lot like me — AKA, just so excited and so ready to photograph everyone that
But, there’s also a lot of pressure that comes with being an entrepreneur. It’s easy to weigh yourself down with it, too — with expectations, with anxiety, and with the fear of failure. However, how about we turn that on its head? How about instead of putting so much pressure on ourselves to be everything to everyone, we just focus on one thing?
Why don’t we just focus on being a go-to guide in our niches through authenticity, kindness, and connection?
Isn’t that so much better than feeling like the weight of the world is on our shoulders all the time?
(Because, it’s not. Our jobs are important, but they aren’t everything. And we have to remember that.)
So, if you’ve been feeling weighed down by the pressure and the do-everything-all-the-time mindset, I want you to take a step back. I want you to remember why you got into this — and ask yourself: why do you do what you do? That, right there, is what matters. That’s it.
Now here’s how to show up — the right way — as the go-to guide in your niche:
3 Ways to Be Seen as the Go-To Guide in Your Niche
When you’ve defined your niche (which you probably already had a good idea of in the first place), you can work towards being one of your niche’s experts. The only expert? No. There are people who will always be great at the same things you’re great at, and that’s okay — that’s great, actually. There is room for everyone. However, you *can* stand out as the go-to guide for the right people in your niche.
Here’s how:
It’s simple, really — building a business that positions you as an expert doesn’t have to be this massively stressful thing. Instead, intentional choices, kindness, and a focus on connecting with people will get you there. Every time.
So, I want you to remember: no matter if you’re a fellow photographer or if you own an Etsy shop or if you’re a professional organizer, you matter. Believe that, hold it close, and let the rest happen. You’ve got this, and putting so much pressure on yourself to be an expert isn’t as necessary as you might think it is. I promise.
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