Client Feature – Sarah Hernandez – After The Call Counseling

You can find Sarah At or her Facebook page After the Call Counseling, PLLC.

What does your company do?  What do you do, specialize in or excel at?  What makes your service or product special?

After the Call Counseling, PLLC offers therapy to First Responders, their loved ones and trauma survivors. I specialize in Eye Movement Desensitization and Reprocessing (EMDR) Therapy. I’m a Certified First Responder Counselor and the wife of a police officer so I have a much greater understanding of the culture.

What’s your story? How did you get to where you are in business or how was your business started?

I created a private practice after moving into program management. I was worried that I would miss being down in the trenches. About 8 months ago, my husband was telling me a story about something that had happened at work and the impact that it had had on his coworker. Something ignited in me as I realized how affected responders are by their jobs. What they experience as part of their day to day work is beyond the human capacity to cope with such intense and traumatic things. This was the moment that I truly realized my passion; a passion to help those who help others.

What impact are you trying to have with your business?

I want to help heal the occupational stress injuries, direct and indirect traumas that responders have through my work as an EMDR therapist.

What is the piece of advice you’d give another woman in business?  

Consider doing a branding photo shoot for your business because it can launch your career to a whole new level.

Any big lessons you’ve learned along your journey?

The biggest lesson I’ve learned so far is that the part I was most worried about; making connections and putting myself out there, turned out to be something I’m really enjoying. I just had to lean into it.

What was your absolute biggest challenge prior to your photoshoot (related to photography)?

My biggest challenge was wanting to have photos that really showed my authentic and genuine self as well as showcasing the service I offer. I didn’t want a traditional headshot that would simply blend in with hundreds of others that came before me.

I felt really daunted before my photoshoot, but I left the photoshoot feeling really confident, proud and excited to see the finished product. I now have so many wonderful photos that I am able to use for all kinds of different purposes to market and showcase myself. I’ve gotten lots of positive feedback so far and have tons of people guess what I’ve only shared as my next adventure. I would say that those photos are the window into your business. They are so important because they create an opportunity for a person to connect with you just by looking at the photo. Your personality will show through and draw your potential business in wanting to meet you in person.

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