When you first started your photography business, you were probably a lot like me — AKA, just so excited and so ready to photograph everyone that
Running your business Mindfully
There’s a lot (read: a loooooot) of info all across the internet about building, scaling, and running a business — and a lot of it is great, great stuff.
Here’s the thing, though: a lot of business advice is centered around the practical, hustle-filled areas of business growth — full of things like how to make more money, how to structure your days for maximum productivity, and how to scale quickly.
(And, I freakin’ love it! I love reading every biz resource I can get my hands on.)
What’s missing? Advice on running your business mindfully and intentionally, which is really all any of us need. I promise.
See, it’s really easy to get caught up in the numbers. The hires. The appearances. And, what does that lead to, you ask? Well,sometimes, a really successful business. But, most of the time, it leads to burnout.
When I started to grow Art of Her on a bigger level — especially expanding into photographer and entrepreneurial education — I was incredibly intentional about growing it mindfully, and it changed everything for me.
So, this year, I have a challenge for you: to run your business mindfully. Here’s how.
Wondering what I mean by running a business mindfully?
Running a business mindfully is exactly what it sounds like — it’s running a business with intention and with calm. It’s setting genuine touchpoints and goals, it’s approaching the day-to-day with strategy — think: paying attention to everything from what lights you up to what drags you down — and creating a business that’s actually, truly sustainable.
And, when you can unlock that mindset that allows you to run a business mindfully, you can actually build and scale a business that feels really, really good. So, tell me: what on earth sounds better than that?! You owe it to yourself. We all do, in fact.
How to run your business mindfully
Set detailed business intentions: In order to run a business with intention, you have to set intentions — and you have to set detailed ones, too. The goals and intentions that you put in place in order to grow your business are exactly how you set a roadmap that you’re able to follow and to tweak, and that roadmap is the most important thing you can do.
So, here’s how you need to do it: get a pen and paper handy, and write down your dream business. What does it look like? What does your day to day look like? Who are your clients? Who is on your team? How much money are you making? Once you’ve decided on your dream business, work backwards and create intentions from there. It’s that simple. I am a big fan of creating bigger and smaller intentions, too (for instance, yearly, quarterly, and monthly ones), to work towards — and on the days where I lose track of why I’m doing what I’m doing, those intentions keep me mindful.
Play around with what works for you: Not everything that works for someone you follow on Instagram is going to work for you and your business. Not even close, in fact. That’s why it’s so, so important to test and try new things in your business, and then to be incredibly honest with yourself about what’s actually working for you and your mind.
For instance, maybe you listened to a podcast episode that talked about the importance of time blocking… and then, when you tried it out, you hated it. That’s OKAY. It didn’t work for you, so don’t try to make it work for you! In order to run your business mindfully, you absolutely have to run your business in a way that works for *you.*
Take some breaks: How many of us have truly and totally been so deep in our businesses that it’s hard to pull ourselves out of it?! If you’re anything like me, I think that we probably all have. I’ve very much so felt the pressure of making things happen, but I also know how incredibly hard it is to truly build a beautiful, mindful business if you’re not taking breaks. Challenge yourself to stick to boundaries, to keep office hours, and to rest when you need to.
I can promise you that there’s genuinely nothing more important than doing it. In fact, this is likely *the* most important piece of really being able to build a mindful business. If you’re unable to structure a business that helps you prioritize rest, you’ll accidentally structure a business that prioritizes burnout.
So, my friends, there you have it — 3 tips to build a really sustainable, mindful business this year. I challenge you to lean into this, to hold yourself accountable to it, and to work on structuring your business in a way that keeps your heart full *and* your profits coming. I’m so, so proud of you… and I absolutely know that you can do it.