
4 Best Marketing Tips in 2022
So, let’s be real: being an entrepreneur has got to be the world’s most rewarding career… ever. But, at the same time, being an entrepreneur
I am convinced — like really, really convinced — that there is no better job than being a photographer. You get to capture people’s memories on camera, you get to create art via a lens and an editing software, and you get an intimate look into life in so, so many ways.
Plus, you very often get to do it on your own terms — AKA, with your own business, your own clients, and your own dreams and goals and visions.
And, that’s the kicker, too. Because while it’s the best thing (ever) — and you get to create a business with it — you also have to learn how to know your worth, advocate for your talent, and run a business that ensures you don’t face burnout or get jaded from what you’re doing.
The secret? High-ticket packages that allow you to photograph your dream clients, scale a successful business, and do it on your own *true* terms.
Here’s what I mean by high-ticket packages
When I talk about high-ticket packages, I think there’s one thing that’s really, really important to understand — and it’s that what’s a high-ticket package to one photographer may not be considered a high-ticket package to another photographer.. And that’s okay! There are a ton of factors that go into pricing (which I’ve talked about a lot on my blog), and that’s not what you should get tied up in.
Because, here’s the thing: no matter what the dollar sign amount might be, a high-ticket package is going to be a package that costs a higher amount because it brings a higher value. This is a price that may make you uncomfortable at first, but is also a price that can help you attract dream clients, build a luxury business, and do so without the fear of scarcity or needing to pack your calendar full to make it.
When to sell high-ticket packages as a photographer
While I believe that every photographer should eventually sell high-ticket packages, I also don’t think every photographer should immediately sell high-ticket packages. There are a few things you need to do first — namely, creating a portfolio that you’re proud of, building a reputation that speaks volumes about the quality of your work, and understanding the value that you offer.
See, a brand new photographer who just learned to operate a Canon might not need to start selling high-ticket packages right off the bat… but after that brand new photographer has some experience under their belt, knows exactly how to tell their clients’ stories, and has a roster of social proof at their belt? Heck yes.
Are You Ready to Sell High-Ticket Packages as a Photographer? Here’s How
Once you know you’re ready to start selling high-ticket packages in your business, it’s time to start implementing the processes and mindset shifts you need to do it. Enter: confidence, touchpoints, and a better pricing strategy.
See, there are a ton of details that help you to confidently sell those high-ticket packages, from the way you intrinsically approach your own business to the experience you give your clients during your time together. When you can strike the perfect balance between mindset, luxury, and communication, you’ve struck a gold mine.
Here’s how to do it:
If you’re ready to launch a personal branding photography business that feels good, helps you grow, and rakes in the profit, check out my free workshop, 5 Keys to a Thriving Personal Branding Photography Business . I’ll teach you all you need to know (and then some) about being the best one you can be.
So, let’s be real: being an entrepreneur has got to be the world’s most rewarding career… ever. But, at the same time, being an entrepreneur
Social curator Have you ever decided to up your ante and start showing up for your business on social media only to realize that
I am convinced — like really, really convinced — that there is no better job than being a photographer. You get to capture people’s memories on
Ah, social media… kinda the best and worst thing — all at once (especially when it comes to marketing). While scrolling through TikTok and Instagram is
The Firm Medspa was founded by Julie King in order to bring cutting-edge treatments to Colorado that typically launch first in major cities like NY
As a photographer, there are few things as important as pricing while you try to grow your business. After all, the prices you charge determine